How To Complete Google My Business Video Verification Successfully
How To Complete Google My Business Video Verification Successfully
Introduction to Google My Business
Google My Business (GMB) is an essential tool for any business looking to establish a strong online presence. It allows businesses to manage how they appear on Google Search and Maps, making it easier for customers to find them. With Google My Business, you can add your business name, location, hours, photos, respond to reviews, and more.
What is Google My Business Video Verification?
Understanding the Verification Process
To ensure that the information provided on Google My Business is accurate and trustworthy, Google requires businesses to verify their listing. One of the methods of verification is via video, which provides visual proof that the business exists at the listed address and operates as claimed.
Importance of Verification
Completing the video verification successfully helps in building credibility, improving local SEO rankings, and unlocking all features of the Google My Business dashboard.
Why Google Introduced Video Verification
Enhancing Trust and Authenticity
Video verification enables Google to validate your business location, signage, and operations. This is particularly useful in preventing fraudulent listings.
Addressing Inaccurate Business Listings
With many fake or outdated listings on the platform, video verification ensures only genuine businesses get verified and listed.
Preparing for Google My Business Video Verification
Step 1: Set Up or Claim Your GMB Listing
Make sure your business profile is created or claimed on Google My Business. Fill out all the required fields, including name, address, category, and contact information.
Step 2: Update Your Business Information
Ensure your business name, address, and phone number (NAP) are consistent across the internet. This builds trust and ensures your business meets Google’s criteria.
Step 3: Use a Smartphone with a Good Camera
Use a smartphone with a high-quality camera to record the video. Ensure the lens is clean and the lighting is adequate.
What to Include in the Google My Business Video
Show Your Business Location
Start the video by walking outside your business and showing the surroundings, the building, and any signage.
Showcase the Business Signage
Zoom in or clearly display your business name and signage as it appears physically.
Enter the Premises
Enter your store or office, showing interior elements such as the reception desk, workstations, inventory, or equipment.
Show Proof of Business Operations
Capture scenes of daily operations, like staff working, customers being attended to, or product displays.
Display Business Documents (If Required)
Optionally, show documents such as a business license, registration certificate, or utility bills to strengthen your proof.
Recording a High-Quality Video for Verification
Tips for Recording
- Use landscape mode for a wider view
- Avoid shaking; use a stabilizer if available
- Speak if needed, explaining what you’re showing
- Record in one continuous shot, without edits
Common Mistakes to Avoid
- Recording in poor lighting
- Including unclear or shaky footage
- Missing key elements like signage or operations
Uploading the Video to Google My Business
How to Submit the Video
Once the video is recorded:
- Open your GMB account
- Navigate to the verification section
- Choose “Video Verification.”
- Upload your video and submit it
What Happens After Submission?
Google will review your video within 3–5 business days. You’ll be notified via email about the verification result.
Alternatives if Video Verification Fails
Postcard Verification
Receive a postcard with a code at your business address and enter it on GMB.
Phone Verification
Receive a call or SMS with a code to verify instantly.
Email Verification
Google may allow you to verify using a business email address associated with your domain.
Common Issues and Solutions
Issue: Video Not Accepted
Solution: Re-record with better clarity and coverage of the required elements.
Issue: Verification Option Not Available
Solution: Wait for Google to enable the option or try an alternative method.
Best Practices to Ensure Successful Video Verification
- Record during business hours
- Include staff or signage clearly
- Ensure the location matches your GMB profile
- Review the video before submission
Benefits of a Verified Google My Business Profile
Increased Visibility
Your business shows up on Maps and Search more prominently.
Customer Trust
Verified businesses are perceived as more trustworthy and legitimate.
Access to Insights and Tools
Gain access to analytics, reviews, messaging, and more.
Google My Business and Local SEO
How Verification Affects SEO
Verified listings perform better in local search results and are prioritized by Google.
Tips to Optimize Your Profile Post-Verification
- Add high-quality photos
- Regularly update business info
- Encourage and respond to reviews
How Digital Dhanu Can Help
Expert Setup and Management
We help you create and optimize your GMB listing from scratch.
Troubleshooting Verification Issues
Our experts guide you through failed verifications and help you succeed.
Video Production Assistance
Digital Dhanu can assist in recording professional-quality videos for your business verification.
Conclusion
Completing the Google My Business video verification successfully is a critical step toward building trust and improving your local search visibility. With proper planning, a quality video, and accurate information, you can get verified and unlock the full potential of your business profile. At Digital Dhanu, we specialize in helping businesses across India complete this process seamlessly and efficiently.
Start your journey with Digital Dhanu today and take your business visibility to the next level!
